Malls do not only provide various shops but also leisure facilities such as gyms and cinemas. However, In Istanbul, almost none of the several malls are located in the same region and as such the fact that Kanyon and MetroCity are not only in the same region but only a couple of hundred meters apart grabbed my attention. In this essay I will be looking at the various features of a mall that attract customers, including the differences in the design of the two malls, the services offered, as well as the similarities and differences in goods sold. Ultimately the study endeavors to reveal whether the two malls target certain groups of customers.
Kanyon has been designed with the high socio-economic group in mind, while MetroCity mainly targets the middle class consumers. Kanyon has been designed as an open-air shopping mall and started its operations 3 years after MetroCity.
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